About Us
Find out who we are and our purpose.
About Us
Find out who we are and our purpose.
Our Story
Founded in 1997 during the Asian Financial Crisis, Everfirst Loans Corporation began with a single branch in Novaliches, Quezon City and just two employees serving pensioners in need.
Today, we’ve grown to 129 branches with 588 regular employees as of June 2025—yet our mission remains the same: to serve SSS and GSIS pensioners with respect, compassion, and care.
Our steady growth is rooted in a leadership philosophy of humility, accountability, and service. We focus on solutions, not blame, always asking how we can do better, help others improve, and take responsibility for results. This approach shapes how we serve customers and work as a team.
At Everfirst, employees support one another and continuously strive to improve. We treat every pensioner with empathy and urgency, resolving concerns with sincerity and efficiency—because our customers are more than numbers; they are parents, grandparents, and individuals deserving dignity.
The values we uphold fuel our growth and the trust we’ve earned. Every branch we open and every loan we grant reflects our commitment to personal accountability and heartfelt service—uplifting, empowering and bringing joy to those we serve.
Principles
Business Goal
To serve more customers better, faster and at less cost.
The Reason for Doing Business
The reason for doing business is not profit. It is dedicated, expert and honest service to customers.
Profit comes only as a result of providing this type of business to many satisfied customers.
Corporate Values
Hard Work
Hard work begins with humility and purpose. We work not just harder, but wiser, with focus, persistence, and faith. Challenges may come, but with steady effort and the right heart, we move forward and grow stronger.
Commitment
Commitment means working together for a shared purpose. It asks for leadership, discipline, and malasakit from both leaders and team members. Real commitment means sacrifice. It’s choosing the common good over personal comfort.
Expertise
Expertise sets you apart and lifts the team. It means mastering your role, learning continuously, and working in sync with others.
High Moral Values
Our ethical compass is guided by:
- Truth: We stand for truth, not hearsay or bias. It is the foundation of real progress and sound decisions.
- Family: Family gives us strength, at home, at work, and in the communities we serve.
- Discipline, Order, and Obedience: We value structure and leadership. Clear direction helps us move with unity and purpose.
- Faith in God: Faith gives our work meaning. It guides how we serve with humility, care, and conviction.